OPEN

2 responses to “BBC’s The Editors blog off to a strong start”

1. 

   David Brain

   July 5, 2006 at 9:52 am

   I couldn’t agree more on the BBC blogging initiative. We had a number of senior editors in the office (Edelman) yesterday and were talking to them about this. They admitted to their being some initial trepidation but that opening up the process was the way to go. The fact is that the BBC bulletins get blogged on within minutes anyway and by ensuring editors now have to take part in a dialogue, I think the BBC will come out well. I interviewed Kevin Bakhurst controller of BBC News 24 on the subject yesterday if anyone is interested http://www.sixtysecondview.com

2. 

   David Phillips

   July 5, 2006 at 3:47 pm

   Thanks for the reference to Simon. Well done him. I am aghast that the CIPR should be so far behind and out of touch with reality. There are two issues. One is that there is almost total denial of the Internet and springing from that, there no New Media strategy (by which I mean no public relations strategy – its indivisible).

   How to podcast and blog is the sum of CIPR training but only Freshly Squeezed breakfast meetings (for London Luvies exclusively). The President’s travelogue blog (oh… and he also goes to parties ….. Yawn!), no RSS on CIPR pages, not a single tag in press releases.