OPEN

Explaining social media to the dog (and aggregating audiences)

Antony Mayfield

3 responses to “Explaining social media to the dog (and aggregating audiences)”

  1. Avatar
    Anonymous

    Open (finds, minds, conversations)…: Explaining social media to the dog (and aggregating audiences

    A summary of how to explain social media to non-expert audiences and how aggregating content can win niche audiences.

  2. John Wagner Avatar
    John Wagner

    Antony:

    Thanks for your thoughts on this topic … very helpful.

    I think that some industries are just so far away from these trends that even explaining the “why” is difficult. But of course, time will change that, too.

  3. Chris Heuer Avatar
    Chris Heuer

    I think it needs to be clear that aggregating is not anywhere near to the value of editing – the value Steve adds is in editing what he sees, filtering it and adding his opinion. This is why people will pay for the WSJ online – the value within their editing is top notch – they are an excellent filter and produce a great signal to noise ratio. If someone just aggregated a bunch of feeds, that may be simplifying the RSS Feed reading processes of a large market of people, but it won’t be of value over the long term if that is all the site does.

Leave a Reply