SEO headlines, 3’s citizen journos, Carphone Warehouse broadband and BBC bloggers (this week’s PR business column)
4 responses to “SEO headlines, 3’s citizen journos, Carphone Warehouse broadband and BBC bloggers (this week’s PR business column)”
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But the CarphoneWarehouse offer isn’t free at all. It’s excellent PR – but actually it’ll cost you something like £20 a month.
There’s an excellent analysis of this at Ian Fogg’s blog (he’s an analyst with Jupiter Research) – http://weblogs.jupiterresearch.com/analysts/fogg/archives/014817.html
A shame all the media have been suckered into buying the headline story, without taking the time to take a look at what actually lies behind the headline offer.
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I’ve read Ian’s article and I still don’t see why it isn’t a great deal.
OK, so you buy it as part of a bundle, so you’re paying for it, but it still sounds good.
It also still sounds like good news for consumers and for broadband uptake, even if, as Ian grudgingly admits, it’s an “escalation” rather than the start of a price war in the broadband market.
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I never said it wasn’t a good deal. My point was to do with media laziness.
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I should clarify – because I’ve just realised my comments may be misunderstood.
I’m not accusing Antony when I talk about media laziness nor when I talk about media being suckered into buying the story.
It’s just irritated the hell out of me this week, seeing the MSM bandwagon jump on this “free” claim without doing any real investigation of what “free” actually means.
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