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2 responses to “The Sun leap-frogs posh rivals in UK papers’ social media arms race”

1. 

   Drew B’s take on tech PR

   March 19, 2006 at 12:38 am

   MySpace, the Sun and the digital natives

   PR Blogger and Renaissance Chambara are also looking at MySpace’s impact on our profession. RC points out why generation X like blogs and generation Y (the digital natives) like MySpace, and it’s really interesting reading. PR Blogger says he read

2. 

   Jack Yan

   March 19, 2006 at 1:34 pm

   A wise move on the part of the Murdoch Press. It has been half-hearted with online in the past, but this time it certainly looks deadly serious. The implementation of MySpace seems to be comparatively rapid, too—which suggests to me that Rupert himself is championing the move.