Google vs. the rest of the ad industry


Steve Rubel does it again with another ace scoop: Nike and Google have jointly launched a social-networking site for football (they say soccer) fans: Joga.

Suddenly all the digital marketers and communicators building an offering in this space, like Publicis with Denuo, and every one else able to read the market enough to know they need an offering in this space is competing with Google .

Feels a little scary, no?

technorati tags: , ,

Leave a Reply