One response to “Have you Wikipedia’d your brands today?”
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This is an unbelievably good idea. Increasingly I’m using Wikipedia as opposed to Googling, particularly when the search term is likely to be an entry.
Prior to Wikipedia, trying to find out what exactly a ‘codec’ does would have been a nightmare unless you’re wholly conversant in techie. Now Wikipedia gives you the snapshot immediately. Consequently it’s an absolute must for all brand managers to have on their radar. Good call!
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