3 responses to “Is Publicis missing a PR trick with Denuo?”
-
I’d have to agree with you on the lack of PR bods there. Part of me wonders though if the shortage of PR bods is indicative of the state of the (UK) PR industry anyway. So many agencies (even with digital arms) seem to be stuck in a bit of a time warp and the emergence of new technologies will be adopted only once people like Denuo (sounds a bit too much like “Dunno” to me!!) have taken “Web 2.0” by the scruff of its neck, understood it, then brought it to the masses – by which time the conventional agencies (full service AND specialist PR) will be learning the ropes still.
You’ve got to applaud Publicis for this move and I hope works for them – too few companies take the risk of using the current technologies once they have become mainstream, then struggling to find the resources to look for the next.
-
CORRECTION:
You’ve got to applaud Publicis for this move and I hope works for them – too MANY companies take the risk of using the current technologies once they have become mainstream, then struggling to find the resources to look for the next.
-
Hear hear, Paul. And I defintely do applaud them.
Leave a Reply
You must be logged in to post a comment.