3 responses to “PR needs to invest in playtime”
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NPO Blogging (redux), Playtime!!!! and Beyond Blogging
Son-of-a-Pitch: New Tools Work for Nonprofits Too
Blogs are a great tool for non-profit organizations, with ways for them to fundraise and highlight what they are doing. Camp ASCCA in Alabama has also recently started a blog, with podcast interviews, … -
I agree with this 100%; however, the play has to have some structure. I really like the 15% idea, that works out to about 1.5 hours a day. I admit, I spend a little more than that (about 2 hours).
New tools and social media are very fun but they cab also become a time suck. As the owner of a small agency, I am contantly aware of this.
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I thnk you’e right about structure: you need discipline to get this right.
Personally I think 15% is a lot of time – but even if you just looked at 5% – one would be looking at taking approximately one day out of the working month to focus on projects to innovate and create new services for clients.
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