3 responses to “Wisdom of the crowd vs. wisdom of the analysts?”
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Anthony, I’m glad you referenced that some tech analyst houses give research away for free. My firm, MWD, is only small – three analysts today, started a year ago – but we make ALL our research reports available free to anyone who subscribes to our site. The idea is that if our insights are valuable, people will pay us to work with them one-to-one. This is a part of our business model which is a recognition that most “user” organisations don’t want to pay for research – they only do so because it’s the entry ticket they need to talk to the analysts. – Neil
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Sounds like a good model, Neil – I hope it’s working out for you. And I’ve signed up!
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its a model we have been pushing for some time. interesting to see bloggers finally calling for it – in my experience, so far, we have been ignored by many bloggers about the need to push for more open research models. i just thought the industry analyst business wasn’t considered “cool” enough to want to disrupt.
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