3 responses to “First green shoots of New PR innovation”
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Agreed. It is indeed a good breakthrough. In fact some bloggers are taking it a step further and are actually video blogging with the N90. Loic Le Meur being one of them.
http://www.loiclemeur.com/france/videoblogs/index.htmlI can’t help wonder though – will only tech products be used in blogging campaigns?
**Side note** Neville bought the N70 model, as opposed to the N90 blog campaign :)
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Eventually, as the saying goes, all cconsumer campaigns will be this way. For now, there are certain audiences where “blog relations” is a priority because you have a lot of your target audience reading and writing them. Technology devices is one, for sure. Video games is another “here and now” category where they matter a lot.
To see where campaigns like this are going to be immediately useful you need to look at the online communities that are talking about a market or subject.
For instance, there’s a big “foodie” community out there. If you’re looking at launching a new, serious cook book, or a online specialist cookshop, you’d do well to create content and opportunities for conversation there.
Also cult TV shows tend to attract dedicated scribes and debaters on blogs and boards. It would be worth thinking about tools.
They are just two, top-of-me-head examples, but you get my drift, I hope.
Thanks for the comment, Stephen – and the link and the correction.
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This sort of “new thinking” applies all across the board – consumer as well as B2B. People buy from people, not logos. And, we’ve all become very cynical (immune to) the usual marketing fluff speak.
Personally I love that communications are becoming so much more open and people are willing to be more “out there.” Makes it exponentially more interesting for me to do marketing, for both me and my clients. I don’t have to put the “corporate drone” filter on my thinking.
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