Kawasaki on customer evangelists

The oft seemingly blog-omniscient Steve Rubel points to an interview with the author of Art of the Start and former Apple luminary, Guy Kawasaki on customer evangelism – take a  look at the article here

Most of what Kawasaki says is worth listening to – but as a PR man, I was especially pleased with this:

Weeks: What common strategy in marketing products do you believe leads to failure?

Kawasaki: Reliance on advertising at the expense of
evangelism and PR. The best kind of advertising catalyzes evangelism
and PR–it does not compete with them.

By Antony Mayfield

I'm Antony Mayfield - to find out more about me take a look at my LinkedIn profile (see the button on the home page). You can contact me by email at antony [dot] mayfield [at] gmail [dot] com. Google