2 responses to “Charles Arthur prefers his aggregator to press releases (shock)”
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I’d think it would be fair to say that Mr Arthur is turning the tables. First ‘no more NDAs’ shocker and now this. Ha, still, those who have ever had the pleasure of pitching a press release to Mr Arthur might just recall him not being the biggest advocate. Or was that just me?
Interesting development, but does that mean that if you have a MAJOR news story (rare I know, but it does happen) you’re going to ignore the Graun? Hmmm.
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True – I’ve never been a big advocate of press releases. Though I’ve always advocated that PR people enable journalists to talk to clients. I’ve waded through press releases for 20 years, and their quality hasn’t materially improved.
If you have a MAJOR news story, you’re likely still to call me. And I’ll listen, and tell you whether it sounds that way to me.
And I’d certainly say my best journalism has come when I’ve been doing things that the PR side of whichever business has been actively opposed to what I’ve been doing. What does *that* say? It’s often the case, after all, and not only at the national level; writers on trade papers and sites have the same ambitions too. It’s why they’re in journalism.
No more NDAs.. well, they’re just not a good idea, are they?
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