Zipcar – idealism and the realpolitik of scaling a business

Very interesting article about Zipcar’s turnaround strategy on Inc. Worth reading for the insights on growing a business by the numbers, but also the story of a company founded on strong ideals, that had to change leadership to get beyond being a good concept with laudable values. Zipcar was one a pioneer in what some…… Continue reading Zipcar – idealism and the realpolitik of scaling a business