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Tag: Value

Public notebook

Business model design trumps product design for value creation

Posted on October 4, 2014 by Antony Mayfield / 0 Comment

At the Dots conference last month, Mark Earls gave some fresh takes on his favourite theme – humans-as-copying-machines. The best way to come up with some...

Public notebook

Meta-ROI and social media engagement for brands

Posted on August 28, 2009 by Antony Mayfield / 10 Comments

I want to believe. Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li’s post for the Al...

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