Business model design trumps product design for value creation
At the Dots conference last month, Mark Earls gave some fresh takes on his favourite theme – humans-as-copying-machines. The best way to come up with …
Value
Meta-ROI and social media engagement for brands
I want to believe. Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li’s post for the Altimeter Group about …