At the Dots conference last month, Mark Earls gave some fresh takes on his favourite theme – humans-as-copying-machines. The best way to come up with something new, he showed, was to copy someone else, or something else. You come up with something new because, in the process of copying, you make errors. He went further,…… Continue reading Business model design trumps product design for value creation
Tag: Value
Meta-ROI and social media engagement for brands
I want to believe. Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li’s post for the Altimeter Group about their study of how engaged major brands were with social media – called ENGAGEMENTdb – says that there is a link between how deeply an organisation engages with its customers…… Continue reading Meta-ROI and social media engagement for brands
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