Thick value and re-engineering the marketing value-chain for networks

Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for…… Continue reading Thick value and re-engineering the marketing value-chain for networks