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Tag: TV

Public notebook

All episodes: Netflix and strategy

Posted on February 21, 2013 by Antony Mayfield / 1 Comment

An imperious Kevin Spacey as Francis Underwood stares down at the pedestrians in Times Square from this billboard for House of Cards. I like this poster in seve...

Public notebook

How to pitch a TV show

Posted on June 13, 2012 by Antony Mayfield / 2 Comments

How do TV production teams develop and sell hit new shows like Grand Designs, Location, Location, Location, Embarrassing Bodies and Supernanny? In another BBC C...

Public notebook

The only way is social: TOWIE’s production process

Posted on June 8, 2012 by Antony Mayfield / 0 Comment

TV production is something that really interests me. Having brushed up against it a few times in recent years, I thought I could learn a little more by listenin...

Public notebook

“Gravity-defying” TV advertising in danger of a crash

Posted on June 5, 2012 by Antony Mayfield / 3 Comments

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...

Public notebook

Media needs its architects

Posted on September 15, 2011 by Antony Mayfield / 3 Comments

At the Edinburgh International TV Festival last month, Google executive chairman, Eric Schmidt, told delegates to “ignore Lord Sugar” and bring more...

Public notebook

In pursuit of perfect imperfection on TV

Posted on November 25, 2010 by Antony Mayfield / 0 Comment

David Hepworth recounts the incredible amount of effort (faff) that goes into creating a small piece of television in a post on his blog. The last paragraph tic...

Public notebook

TV vs. social media

Posted on July 6, 2010 by Antony Mayfield / 3 Comments

Which is best: TV or social media? Effectively that was the question put to me ?morning by someone writing a paper on how social is changing the media lanscape....

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