$100 campaigns

I love this  “ship early, ship often” approach social content from Lars Silberbauer, head of social media and search at Lego, shared at Social Media Week London:  Describing how Lego created its social marketing campaigns, he said: “We start out by creating $100 campaigns. We of course do TV ads and have a lot of…… Continue reading $100 campaigns

Brands on the edge of a cultural breakdown

Let’s connect a few dots around the idea of brands. After the Forrester Marketing Leadership Forum in London, I finally caught up with this James Surowiecki article from February’s New Yorker, Twilight of the Brands. The gist of it – consumers need brands less than the brand marketing industry thinks they do… It’s a truism…… Continue reading Brands on the edge of a cultural breakdown

Pilot and scale?

An important part of the way we work at Brilliant Noise is “pilot and scale”. Find the best solution and then help grow it, spread its use. Seems like common sense. Interesting, then, to read Johnnie Moore’s thoughts on an article about whether “scaling” is appropriate in some types of organisation, specifically NGOs involved in…… Continue reading Pilot and scale?