Optimising for attention: what media and marketing need to focus on in 2011

Here’s a prediction for you (why not, it is New Year’s day). In 2011, media and marketing will move beyond optimising for platforms and start optimising for attention. Following a thread of thinking prompted by Sam Michel’s comment earlier on today, I came back to the thing about our repeated mistake of focusing on platforms…… Continue reading Optimising for attention: what media and marketing need to focus on in 2011