Tracksmith, stories and experiences

Connecting a couple of dots: retail experience and luxury. The Economist says that luxury goods manufacturers need to look at selling experiences as even the poshest products become commoditised: Makers of luxury have come to realise that the paradox of industrial craftsmanship can be pushed only so far. To captivate new clients and keep the…… Continue reading Tracksmith, stories and experiences

Blogging on Ghost

So after failing completely to set up a Ghost blog on a server (not very technical, me) the hosted version is now available. Hurrah! I’ve tried it out and set up a blog. It will be about running and will hopefully let me try out the platform and spare readers of this one endless details…… Continue reading Blogging on Ghost

My most inspiring run (and how to start running)

Andrew Missingham asked me some questions about my running recently. In the interests of sharing and thinking in public – here they are, along with some photos from my running… 1. What’s the most inspiring run you’ve ever been on, in a city? What was it about it that was inspiring? What time of day was it? What…… Continue reading My most inspiring run (and how to start running)

Brand content as culture

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hours. There’s a double interest here for me. I love running, and seem to love running ever increasing distances. So ultra-marathons have a fascination for me, even…… Continue reading Brand content as culture