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Tag: rapha

Public notebook

Tracksmith, stories and experiences

Posted on December 13, 2014 by Antony Mayfield

Connecting a couple of dots: retail experience and luxury. The Economist says that luxury goods manufacturers need to look at selling experiences as even the po...

Public notebook

Brand content as culture

Posted on August 31, 2012 by Antony Mayfield / 0 Comment

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hour...

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