Tracksmith, stories and experiences

Connecting a couple of dots: retail experience and luxury. The Economist says that luxury goods manufacturers need to look at selling experiences as even the poshest products become commoditised: Makers of luxury have come to realise that the paradox of industrial craftsmanship can be pushed only so far. To captivate new clients and keep the…… Continue reading Tracksmith, stories and experiences

Brand content as culture

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hours. There’s a double interest here for me. I love running, and seem to love running ever increasing distances. So ultra-marathons have a fascination for me, even…… Continue reading Brand content as culture