Penguin ebook branding
I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have …
publishing
More new and old media pairing
More from Writing on the Wall, by Tom Standage, on how old media is often – for a while – enhanced by the new, rather …
Give away your audiobook to sell your book – with BitTorrent Bundle
With some non-fiction books that I have found especially useful, I’ve coughed up for the audiobook, e-book and even the paper version. I read mainly …
Why aren’t business books shorter?
Image: Could some of these be shorter? Why are nonfiction books, business books in particular not shorter? Or available to buy in sections or …
For authors: Managing your reputation online: links & resources
I’m writing an article for the Writers & Artists Yearbook about how to manage online reputation. I’ve compiled some of the links I think are …
Media in the age of networks: the decay/evolution of advertising models
The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the …
E-book self-publishing tempts authors large and small
Seth Godin says that he’s going to publish his next book himself. Rather than sending his next manuscript to his publisher he told the Wall …
iPad first impressions
Like most of the world, it seemed, I was perfectly prepared to offer an opinion on the iPad without having ever seen one. Like most …