I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have no idea which publisher printed the book. It helps that the layout (virtual typesetting?) is very good. I noticed this in The Future of the Mind, by Michio Kaku (good…… Continue reading Penguin ebook branding
More from Writing on the Wall, by Tom Standage, on how old media is often – for a while – enhanced by the new, rather than being replaced. In England in the 1600s, newsletters were distributed about parliamentary and Royal news by mansucript subscription “news letters”. They literally began as letters, which were copied by…… Continue reading More new and old media pairing
With some non-fiction books that I have found especially useful, I’ve coughed up for the audiobook, e-book and even the paper version. I read mainly on the Kindle, if it’s heavy going I love to listen to it as an audiobook, and then if I want colleagues to share and read the book, I buy…… Continue reading Give away your audiobook to sell your book – with BitTorrent Bundle
Image: Could some of these be shorter? Why are nonfiction books, business books in particular not shorter? Or available to buy in sections or by the chapter? In their book Big Data: A Revolution… – my most quoted of the last few months – Cukier and Mayer-Schonberger discuss the huge, unexploited stores of data…… Continue reading Why aren’t business books shorter?
I’m writing an article for the Writers & Artists Yearbook about how to manage online reputation. I’ve compiled some of the links I think are useful in a Storify story (below). Let me know if there’s anything you think I should add. Will credit suggestions in the updated Storify story and be linking to it…… Continue reading For authors: Managing your reputation online: links & resources
The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many inspiring and useful speakers, it was the ambition and optimism of the industry there that was striking. This is the contract publishing industry, the kinds of publishers that create…… Continue reading Media in the age of networks: the decay/evolution of advertising models
Seth Godin says that he’s going to publish his next book himself. Rather than sending his next manuscript to his publisher he told the Wall Street Journal he is going to hire an editor and a designer to format the book and then he’d be on his way: “After those fixed costs, your idea is…… Continue reading E-book self-publishing tempts authors large and small
Like most of the world, it seemed, I was perfectly prepared to offer an opinion on the iPad without having ever seen one. Like most of the pre-launch “analysis” I’m not sure I added much of value to the discussion around it, other than to caution that we will have to wait and see what…… Continue reading iPad first impressions