Penguin ebook branding
Tweet I do think it is clever, how Penguin brand their ebooks at the beginning of each chapter. Without that little logo I would have no idea which publi...
Tag: publishing
More new and old media pairing
Tweet More from Writing on the Wall, by Tom Standage, on how old media is often – for a while – enhanced by the new, rather than being replaced. I...
Give away your audiobook to sell your book – with BitTorrent Bundle
Tweet With some non-fiction books that I have found especially useful, I’ve coughed up for the audiobook, e-book and even the paper version. I read mainly...
Why aren’t business books shorter?
Tweet Image: Could some of these be shorter? Why are nonfiction books, business books in particular not shorter? Or available to buy in sections or by the ch...
For authors: Managing your reputation online: links & resources
Tweet I’m writing an article for the Writers & Artists Yearbook about how to manage online reputation. I’ve compiled some of the links I think a...
Media in the age of networks: the decay/evolution of advertising models
Tweet The Association of Publishing Agencies first International Content Summit was a great event to attend, as a speaker and a delegate. As well as the many in...
E-book self-publishing tempts authors large and small
Tweet Seth Godin says that he’s going to publish his next book himself. Rather than sending his next manuscript to his publisher he told the Wall Street J...
iPad first impressions
Tweet Like most of the world, it seemed, I was perfectly prepared to offer an opinion on the iPad without having ever seen one. Like most of the pre-launch R...