New ad models for indie content?
After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...
Tag: paid media
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...