New ad models for indie content?

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individual bits of content can be monetised, which… …attaches value to an individual piece of content, such that the piece of content is monetized as it travels around the web, getting…… Continue reading New ad models for indie content?

“Gravity-defying” TV advertising in danger of a crash

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was worried about by newspapers for a long time, but denial and hope prevailed until things, well, fell off a cliff: Against this picture of doom, you could offer a number…… Continue reading “Gravity-defying” TV advertising in danger of a crash