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Tag: paid media

Public notebook

New ad models for indie content?

Posted on November 2, 2012 by Antony Mayfield / 2 Comments

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...

Public notebook

“Gravity-defying” TV advertising in danger of a crash

Posted on June 5, 2012 by Antony Mayfield / 3 Comments

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...

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