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Public notebook

New ad models for indie content?

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After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individual bits of content can be monetised, which…

…attaches value to an individual piece of content, such that the piece of content is monetized as it travels around the web, getting reposted, tweeted, shared on Facebook, pinned on Pinterest, and so forth. Such a model is incredibly difficult to create, but not impossible. I promised a follow up post.

Categories
Public notebook

“Gravity-defying” TV advertising in danger of a crash

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse.

Decline was worried about by newspapers for a long time, but denial and hope prevailed until things, well, fell off a cliff:

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Against this picture of doom, you could offer a number of statistics that seem to point in the opposite direction. People still spend more time with TV than any other medium, much of it with live TV. It occupies so much of our time – on average – that it looks unassailable as our preferred medium.

And yet… we could be still approaching the edge of that cliff, if the advertising budgets are about to switch away.