All episodes: Netflix and strategy

An imperious Kevin Spacey as Francis Underwood stares down at the pedestrians in Times Square from this billboard for House of Cards. I like this poster in several ways. Immediately, of course, it reminds me of the series, which I watched with Mrs M a couple of weeks ago. A lot of fun – I’m…… Continue reading All episodes: Netflix and strategy

New ad models for indie content?

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individual bits of content can be monetised, which… …attaches value to an individual piece of content, such that the piece of content is monetized as it travels around the web, getting…… Continue reading New ad models for indie content?