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Tag: paid content

Public notebook

All episodes: Netflix and strategy

Posted on February 21, 2013 by Antony Mayfield / 1 Comment

An imperious Kevin Spacey as Francis Underwood stares down at the pedestrians in Times Square from this billboard for House of Cards. I like this poster in seve...

Public notebook

New ad models for indie content?

Posted on November 2, 2012 by Antony Mayfield / 2 Comments

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...

Public notebook

Metered media

Posted on November 1, 2012 by Antony Mayfield / 1 Comment

Kevin Anderson looks at the online paid media landscape and says one business model is emerging as a leader: Metered – This model allows casual readers to read ...

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