When the web touches an industry it disrupts and then absorbs it, to paraphrase Kevin Kelly. One of the first it touched, disrupted and absorbed was the music industry, so it is interesting to return to it from time to time to find out how it has adapted.
Musicians are diversifying their activities, according to Moby. They need to know how to write, promote, score movies and build live followings to stand the best chance of success.
Brighton-and-Buenos Aires act Yossarian say that building an audience is no easier than before, but you can now look to global markets for your audience (and band mates).
Billy Bragg talked about how the direct relationship with fans means not relying on the music press as an intermediary, but even when you own the means of production it is still a struggle to make a living.
Thom Yorke was cited on his antipathy toward Spotify – painting it as a battle for the future of the music industry, the “last fart of a dying corpse”, I think he said.
All in all, not a lot I hadn’t heard before. But twenty years into the Great Disruption in that industry, the most useful insight for other industries – other than don’t sue your own customers – is that things have not settled down.
There’s optimism that there is a future for the music industry. Well, more that there are futures for the music industry – there is no consensus about what shape it will take. And the waves of disruption, like powerful aftershocks following the main seismic event of the web’s arrival, continue to be felt.
: : Bonus link: There’s more from the podcast in this BBC article
One of my favourite things that I have – at least digitally – is a podcast series in twelve parts called Welcome to Mars. A work of pure genius, it combines a series of unscripted monologues by Ken Hollings with some giddying, insanely inspired synth music by Simon James.
It says it is about “the fantasy of science at the beginning of the American Century”. That doesn’t tell the half of it…
Let me list the reasons I love it:
American history: First off the history is facinating, and I’m a sucker for 20th century history. It’s a stroll, and then a scamper and lurk in the shadows of the post-World War II period, the beginning of the “Amercian Century” as some call it. We hear about the industrial-military complex’s evolution, the growth of suburbia, paranoia about Sputnik. These are all things I’ve heard about them before, studied at university in fact, but Hollings presents them afresh, in a new, very odd context. He brings alive the uncertainty and fear that charcterised those times, when it is tempting to see the advance of the United States as a confident march into the space age future that never came…
Weird coincidences and neo-conspiracies: Hollings throws you off-guard by connecting dates, people, organisations in ways you weren’t expecting. OK, we’re familiar with Levittowns and consumer culture, by what’s Alastair Crowley doing in the mix trying to score acid in the 50s? He never wanders in loonyville conspiracy theorising, but you feel spooked nonetheless. It reminds me of James Ellroy’s last two books American Tabloid and The Cold Six Thousand, which deal with, respectively, the period before and after the Kennedy assassination. Even though there may be some artistic licence at work, the most unsettling facts, and the overall mood, are utterly authentic.
Retro Sci Fi: There’s always something delicious – and insightful – about the past’s visions of the future. This is about my Father’s – even my Grandfathers’, though I’m not sure wither of them had a taste for it – science fiction, the 40s, 50s. The times when, even over here in the UK, there was such a strong confidence in the momentum of the space technology that a Navy officer would predict that the children he was speaking to might one day command star-ships in Her Majesty’s Galactic Fleet.
It’s unlike anything else I’ve ever heard: It’s not a history exactly, but it’s far from fiction. This a compelling piece of musing, provocation, art. I have had it on my iPod since last Autumn and I keep going back to it when I’m in the right mood. I listen to it on my own, often when I’m travelling, as it has a great distracting, cocooning quality to it. It feels like this is a new, hybrid art-form that works peculiarly well as a podcast. And, er, did I mention it was free?
Insanely good electronic music: Yeah, Simon James is a genius. The music, evocative of Sci Fi films of the period adds so, so much to the experience. As well as playing as background to Hollings’ monologue, there are interludes that are amazing to listen to in their own right. And, ad fans out there will appreciate the spooky re-mixes of 40s and 50s ads for American consumer products.
I think we’re past the point where you can do reviews of 2008 (look forward, chaps, forward) but for the sake of posterity I’m posting my top 20 most listened to tracks of that year, according to Last.fm…
So, basically, a big year (in my head) for M83. Burial, Crystal Castles, Santogold and The National were my big discoveries of the year (the latter two don’t feature in his list, but may have done if the rest of December’s data was in the mix). Portishead’s return was utterly triumphant – lovely…
Actually this chart goes up to December the 6th, which is when my MacBook Air issues became so bad I stopped using it (more or less) and so my iTunes stopped reporting back my listening habits. The MBA’s still with the fellas at the solutions-inc support centre (in fairness they’ve only had the machine since just before Christmas) who are consulting with the dark masters at Apple about what’s plaguing the thing.
: : I’m Blipping out the tracks on my Blip.fm profile if you fancy a listen… Very self-facilitating-media-node, I know…