Samsung’s massive ad spend
This year Samsung spent a lot on advertising. US$14 billion. To give you some perspective, Coca-Cola spent about US$2.5 billion in 2012, across all of its brand...
Tag: mobile
Crowdsensing: mobile data and predictive algorithms
In Pakistan, mobile data has helped the authorities predict where an epidemic will break out: Researchers working for the Pakistani government developed an earl...
Meeker’s Internet Trends: “Re-imagining nearly everything”
The annual presentation of internet trends by long-time influential technology analyst and commentator Mary Meeker has become a kind of a “state of the we...
Ushahidi: realtime social media lessons from crises (and a model for slow news?)
Yesterday, at the Legatum Institiute‘s Next Generation Philanthropy Forum I got to meet Juliana Rotich, programme director at one of the most interesting ...