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Cognitive diversity

I wrote a piece for Huffington Post about the concept of cognitive diversity, and why we should take it seriously in business and wider society. It’s had a good response and I hope to write more on the topic. I was grateful for the chance to pull together my thoughts on the topic and I think there’s more to be said and explored.

Here’s an excerpt:

Leaders need to stop thinking about this as a wellness issue and wrap it in the broader strategic imperative of developing cognitive diversity. A culture that is more accepting of mental health opens up the idea that we need a mix of ways of thinking in our organisations. The same commercial argument that supports diverse gender, ethnicity, age and sexuality stands for accepting people with different kinds of brains and different ways of thinking.

Consider the greater prevalence of people on the Asperger or autism spectrums in technology companies. These companies have embraced difference as a strength and other business would do well to follow suit.

Digital is turning business models on their head, ripping up the play books for whole industries and organisations know they need to innovate. Innovation requires new ways of thinking and a fight against the mediocrity and conformity of groupthink.

For the full post, please visit Huffington Post.

Categories
Public notebook

Firestarters: Adil Abrar on “minimum viable technology”

At the Firestarters event at Google ton Wednesday, we got to hear three fascinating talks on entrepreneurship (a topic naturally very close to my heart, being 6 weeks or so into the first year of Brilliant Noise‘s new phase).

I may not have time to write everything up, but here are some notes on the excellent talk given by Adil Abrar, a serial/simultaneous entrepreneur.

Adil told the tale of Buddy, his company that he set up to develop a product that would help people suffering from long term depression and anxiety disorders.