Business model design trumps product design for value creation

At the Dots conference last month, Mark Earls gave some fresh takes on his favourite theme – humans-as-copying-machines. The best way to come up with something new, he showed, was to copy someone else, or something else. You come up with something new because, in the process of copying, you make errors. He went further,…… Continue reading Business model design trumps product design for value creation