Connecting some dots around social, earned and satisfaction

Working through the connections between these things… …Oliver Blanchard says: If you treat earned media like paid media long enough, you will teach it to act like paid media. …This is connected with the idea we explored that editors should be in charge of paid digital media¬†(or at least have control of their own budgets)…… Continue reading Connecting some dots around social, earned and satisfaction

Influence, shminfluence: You get the networks you deserve

“It’s all about the networks.” We say it, I say it, a lot. But I’m not sure that we’re really appreciating what that means. In a way, Gladwell did us a disservice with the Tipping Point. It over-simplified networks, when the most important thing you need to understand about networks, especially human, social networks, is…… Continue reading Influence, shminfluence: You get the networks you deserve