Just do. The couple I’ve read so far have been really good.
A sample from today’s, kicking around things like “Just Good Enough” and digital-as-other…
Siloed organisations, where digital is “over there”, aren’t going to succeed. At the very least, they’re only going to unlock a fraction of the opportunity that’s available to them. At the very worst, they’ll find themselves both slowly (“oh, they’ve only got a few tens of thousands of users”) and quickly (Blackberry, Nokia) disrupted. Runkeeper will come and eat their lunch. Netflix will become the next video network. Uber, much as I hate them for being Uber, will come along and work out that hey, digital actually can make your business of cars that move things from one place to another better for the end user.
Privacy gets in the way of advertising business models as well as the secret police, which is why managing your privacy settings on services from your browser to Facebook is often unnecessarily complicated. It may not be a conspiracy to stop you from guarding your data, but there isn’t a perceived incentive to make this stuff really useful for the networks.
Or for anyone else. Apart from Ad Blocker web browser extensions and a clutch of very geeky tools used by activists and cautious geeks, there aren’t mass market tools and services to help people control how their data is used, how their personal becomes public…
Google’s recognised this, sort of… At least Paul Adams did in his masterpiece of a research paper on social networks – The Real Life Social Network – at Google (I note he is now at Facebook). Then we thought we’d see Google Circles, an social network designed to help with this managing of your content and conversations. But then we didn’t.
Thing is, privacy – what we want from it, what we actually mean by it, etc. – is complicated. As I discussed at Local Social Summit last year, privacy can mean all sorts of things. Privacy is proxy issue for fears and doubts about life with the web and with technology more broadly.
Anyway, back to the BlackBerry ad. I wonder if this sells phones. I wonder if privacy will sell other stuff too. I wonder if – as Alan Patrick – privacy itself is something that will be sold (as a service, a premium package, whatever…).