Brands should think like talent, not publishers
“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something …
earned media
“Gravity-defying” TV advertising in danger of a crash
Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was …