Brands should think like talent, not publishers

“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that attention is something you just pay for. But is it the right metaphor, or can it be limiting, at the very moment that we need to be thinking in a more open way?…… Continue reading Brands should think like talent, not publishers

“Gravity-defying” TV advertising in danger of a crash

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was worried about by newspapers for a long time, but denial and hope prevailed until things, well, fell off a cliff: Against this picture of doom, you could offer a number…… Continue reading “Gravity-defying” TV advertising in danger of a crash