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Tag: earned media

Public notebook

Brands should think like talent, not publishers

Posted on June 7, 2012 by Antony Mayfield / 5 Comments

“Brands publishers” is a very useful metaphor: it’s helped us explore the possibilities of inbound media, weaning marketing off the idea that ...

Public notebook

“Gravity-defying” TV advertising in danger of a crash

Posted on June 5, 2012 by Antony Mayfield / 3 Comments

Business Insider editor Henry Blodget reckons that what happened to newspapers in the last decade is about to happen to TV: an advertising collapse. Decline was...

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