Forrester on paid content

A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further.  I’ve blogged about it on the Brilliant Noise blog:  There are no shortage of opportunities to buy media space – the real estate, as it were is increasing – it is just that the attention you…… Continue reading Forrester on paid content

Brand content as culture

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hours. There’s a double interest here for me. I love running, and seem to love running ever increasing distances. So ultra-marathons have a fascination for me, even…… Continue reading Brand content as culture