A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further. I’ve blogged about it on the Brilliant Noise blog: There are no shortage of opportunities to buy media space – the real estate, as it were is increasing – it is just that the attention you…… Continue reading Forrester on paid content
Tag: content marketing
Brand content as culture
The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hours. There’s a double interest here for me. I love running, and seem to love running ever increasing distances. So ultra-marathons have a fascination for me, even…… Continue reading Brand content as culture
You must be logged in to post a comment.