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Tag: content marketing

Brilliant Noise

Forrester on paid content

Posted on November 1, 2012 by Antony Mayfield / 0 Comment

A new Forrester report says that people paying for ad-free content is undermining the efficacy of advertising still further.  I’ve blogged about it on the...

Public notebook

Brand content as culture

Posted on August 31, 2012 by Antony Mayfield / 0 Comment

The North Face Ultra Trail Mont Blanc race is taking place today. The runners will cover over a 100km on some unseasonably wintry mountains in the next few hour...

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