Meta-ROI and social media engagement for brands

I want to believe. Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li’s post for the Altimeter Group about their study of how engaged major brands were with social media – called ENGAGEMENTdb – says that there is a link between how deeply an organisation engages with its customers…… Continue reading Meta-ROI and social media engagement for brands

Thick value and re-engineering the marketing value-chain for networks

Thick value is a concept Umair has ben talking about for a while. The idea is that businesses look to create value rather than extract as much as they can get.Thick value’s a useful neologism that you can use instead of saying things like “that business model is flogging a dead horse”. Or shorthand for…… Continue reading Thick value and re-engineering the marketing value-chain for networks

Communities of purpose

I like David Cushman’s take on the way that the web disrupts everything it touches. My main focus has been in thinking about the shift from channels to networks in media. Reading David reminds me that it is everything that looks like a chain, especially value chains, that are things that networks will rip apart.…… Continue reading Communities of purpose

“Command and control is dead”: the shape of next gen organisations is social networks

Image: John Chambers, CEO of Cisco: “command and control is dead”. A lot of the questions I have had floating around my head for the past few years are beginning to be answered by innovative companies. Questions about how you manage companies, organisations, in the age of networks, when you have to move beyond the…… Continue reading “Command and control is dead”: the shape of next gen organisations is social networks

Comrade Excel and the Glorious Five Year Plan

Spreadsheets aren’t strategy, as Umair Haque is fond of saying. Turns out they can actually be quite dangerous, for the temptation they bring to reduce a business (a complex, human enterprise) to a set of numbers on a page. Even more dangerous when they trick us into thinking we can predict the future and call…… Continue reading Comrade Excel and the Glorious Five Year Plan

Strategy and innovation: Head for the edge

Business thinkers John Seely Brown and John Hagel are always worth listening to. Their perspectives on innovation and concepts like FAST Strategy have not only resonated as theories for me in recent years but have given practical, effective models for the work we’ve been doing at iCrossing, especially in “edge” areas like social media research,…… Continue reading Strategy and innovation: Head for the edge