Connecting a couple of dots: retail experience and luxury. The Economist says that luxury goods manufacturers need to look at selling experiences as even the poshest products become commoditised: Makers of luxury have come to realise that the paradox of industrial craftsmanship can be pushed only so far. To captivate new clients and keep the…… Continue reading Tracksmith, stories and experiences
Tag: brand
Brilliant Noise brand work, by Endless
Over the summer the amazing design team at Endless have been working on developing a new brand look and feel for Brilliant Noise. Over the past year, I’ve muddled by with just a wonderful font, but with things beginning to grow at Brilliant Noise, I thought it was time to get a proper brand in…… Continue reading Brilliant Noise brand work, by Endless
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