Social commerce only works when it goes native
Fred Wilson shares a powerful insight about social media and e-commerce – or social commerce, as its often known: When users start in a social system that...
Tag: #back2blog
Lazy narratives and how to be wrong
Apple-bashing is a game a lot of people these days. John Gruber at Daring Fireball is challenging the emerging narrative of the company’s inevitable decli...
Hoax-busting: Self-correcting Twitter streams
Is crap-detection, as Howard Rheingold calls it, something Twitter’s crowd is increasing doing for itself? Mike Orcutt, writing on MIT Technology Review ...
The social screen
Image: just an act of florid self-expression… Musing on Instagram, Adrian Chan has a great insight about the nature of “the social screen”: Th...
Team GB Cycling and the magic of marginal gains
Over the summer I developed a bit of an obsession with Team GB Cycling, like a lot of people. How did they become so successful? So successful that the game for...
Myth-busting brand communications
McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can. The results ...
Reckitt’s strategic approach to Facebook marketing
Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other pa...
Distant reading and listening
Data, we have no shortage of in digital communications – meaning can be harder come by much of the time. In listening to online conversations, very often ...
New ad models for indie content?
After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...