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Public notebook

Social commerce only works when it goes native

Posted on November 12, 2012 by Antony Mayfield / 0 Comment

Fred Wilson shares a powerful insight about social media and e-commerce – or social commerce, as its often known: When users start in a social system that...

Public notebook

Lazy narratives and how to be wrong

Posted on November 10, 2012 by Antony Mayfield / 0 Comment

Apple-bashing is a game a lot of people these days. John Gruber at Daring Fireball is challenging the emerging narrative of the company’s inevitable decli...

Me and My Web Shadow/Public notebook

Hoax-busting: Self-correcting Twitter streams

Posted on November 8, 2012 by Antony Mayfield / 0 Comment

Is crap-detection, as Howard Rheingold calls it, something Twitter’s crowd is increasing doing for itself?  Mike Orcutt, writing on MIT Technology Review ...

Public notebook

The social screen

Posted on November 7, 2012 by Antony Mayfield / 0 Comment

Image: just an act of florid self-expression… Musing on Instagram, Adrian Chan has a great insight about the nature of “the social screen”: Th...

Public notebook

Team GB Cycling and the magic of marginal gains

Posted on November 6, 2012 by Antony Mayfield / 0 Comment

Over the summer I developed a bit of an obsession with Team GB Cycling, like a lot of people. How did they become so successful? So successful that the game for...

Public notebook

Myth-busting brand communications

Posted on November 6, 2012 by Antony Mayfield / 0 Comment

McDonald’s Canada is being transparent. That is to say it is going out and answering even seemingly awkward questions as directly as it can.  The results ...

Public notebook

Reckitt’s strategic approach to Facebook marketing

Posted on November 5, 2012 by Antony Mayfield / 2 Comments

Reckitt Benckheiser is taking social media seriously enough to start joint business planning with Facebook, according to AdAge: Reckitt Benckiser, like other pa...

Public notebook

Distant reading and listening

Posted on November 4, 2012 by Antony Mayfield / 0 Comment

Data, we have no shortage of in digital communications – meaning can be harder come by much of the time. In listening to online conversations, very often ...

Public notebook

New ad models for indie content?

Posted on November 2, 2012 by Antony Mayfield / 2 Comments

After a comprehensive analysis of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model for individ...

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