B2B social media marketing and the niche of one

Peter Thompson is working in a really interesting book about B2B social media marketing. He’s posted the outline on his blog. In what he describes as the “most controversial” chapter he proposes a “niche of one” model for social media campaigns to influence a single business decision maker: creating a dossier of their online habits,…… Continue reading B2B social media marketing and the niche of one