Tracksmith, stories and experiences

Connecting a couple of dots: retail experience and luxury. The Economist says that luxury goods manufacturers need to look at selling experiences as even the poshest products become commoditised: Makers of luxury have come to realise that the paradox of industrial craftsmanship can be pushed only so far. To captivate new clients and keep the…… Continue reading Tracksmith, stories and experiences

Hiut: Jeans that write history

The last thing the world needs is another jeans brand. Isn’t it? With so many companies competing in so many different ways – price, name, heritage, exclusivity  – you better have something pretty special to bring to the market… When David Hieatt opened the proceedings at the Firestarters event at Google the other evening, he…… Continue reading Hiut: Jeans that write history