Meta-ROI and social media engagement for brands

I want to believe. Granted, I’m finding it less of a credulity-stretching exercise than taking UFO-ologists seriously, Charlene Li’s post for the Altimeter Group about their study of how engaged major brands were with social media – called ENGAGEMENTdb – says that there is a link between how deeply an organisation engages with its customers…… Continue reading Meta-ROI and social media engagement for brands