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Category: markeitng

advertising/Brilliant Noise/markeitng/Public notebook

Brand marketing: From media to capability 

Posted on October 17, 2017 by Antony Mayfield

The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...

advertising/markeitng/Public notebook

Poor old advertising

Posted on February 6, 2014 by Antony Mayfield / 0 Comment

  Image: Are brands are looking tatty? The Economist asks us to “spare a thought for the poor admen”, whose industry is suffering “a difficult time”: Not o...

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