Synthetic media: be as afraid as you ever were

Synthetic media¬†is a term I’d not come across before hearing about Google’s paper on fighting disinformation that was published this week. It describes those eerily realistic images and video generated through artificial intelligence (AI) or machine learning (ML) techniques. You might have seen the video of the¬†Jennifer Lawrence press conference where she has been gifted…… Continue reading Synthetic media: be as afraid as you ever were

Low friction brands

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves.In his book about the tech giants of the 20-teens, The Four, Scott Galloway casts Google and Amazon as threatening the very existence of traditional consumer brands:The insights into consumer behavior Google gleans…… Continue reading Low friction brands