Low friction brands
We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves. In his book about the t...
Category: advertising
Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...
“Viral”
Nice idea from AXAPPP – Twitchoo – a map of how colds and other ailments are spreading across the UK. A much more basic variation on the insight tha...
Poor old advertising
Image: Are brands are looking tatty? The Economist asks us to “spare a thought for the poor admen”, whose industry is suffering “a difficult time”: Not o...
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