Low friction brands
We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves. In his …
advertising
Brand marketing: From media to capability
The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire …
“Viral”
Nice idea from AXAPPP – Twitchoo – a map of how colds and other ailments are spreading across the UK. A much more basic variation …
Poor old advertising
Image: Are brands are looking tatty? The Economist asks us to “spare a thought for the poor admen”, whose industry is suffering “a difficult time”: …