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Category: advertising

advertising/amazon/brands/google/marketing

Low friction brands

Posted on December 9, 2017 by Antony Mayfield / 0 Comment

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves. In his book about the t...

advertising/Brilliant Noise/markeitng/Public notebook

Brand marketing: From media to capability 

Posted on October 17, 2017 by Antony Mayfield

The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire didn’t...

advertising/Public notebook

“Viral”

Posted on March 7, 2014 by Antony Mayfield / 2 Comments

Nice idea from AXAPPP – Twitchoo – a map of how colds and other ailments are spreading across the UK. A much more basic variation on the insight tha...

advertising/markeitng/Public notebook

Poor old advertising

Posted on February 6, 2014 by Antony Mayfield / 0 Comment

  Image: Are brands are looking tatty? The Economist asks us to “spare a thought for the poor admen”, whose industry is suffering “a difficult time”: Not o...

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