Brand marketing: From media to capability
Tweet The facades of empires always look most impressive just before they fall. The same goes for industrial giants and even whole industries. The Roman Empire ...
Author: Antony Mayfield
I'm Antony Mayfield - to find out more about me take a look at my LinkedIn profile (see the button on the home page). You can contact me by email at antony [dot] mayfield [at] gmail [dot] com.
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Keep on moving
Tweet Maybe we need to stop thinking of change as something that needs to be managed, an awkward event that comes along every few years and upsets everyone who ...
Horowitz on culture
Tweet Ben Horowitz has posted a video of his talk on culture change on the A16Z blog. He gets straight to the heart of the matter: Everyone says culture is impo...
Cognitive diversity
Tweet I wrote a piece for Huffington Post about the concept of cognitive diversity, and why we should take it seriously in business and wider society. It’...
Newspapers and digital transformation
Tweet When Christina Scott, CIO at The Financial Times spoke at Dots 2015 I introduced her with a joke that she was one of the top five CIOs accordi...
Pace: Buzzfeed’s competitive advantage
Tweet For the past year or so I have been giving talks for students on Google’s Squared programme (and its sibling-programme Squared Online) about the dig...
Medium post: The web will tear us apart
Tweet The web will tear us apart — the decay of the Arab Spring :: Postscript: I published to Medium first partly because I’m enjoying that platform and p...
What I read in 2015 (and how it changed how I read, work and write)
Tweet A version of this post was originally published on Medium. Well what do you know, a New Year’s resolution that stuck… About this time last year I decide...
Instagram for writing
Tweet Two dots to connect on this one. The other day a friend mentioned that “Instagram comments are the new blogging” for some young people. Then the Wunderkam...
Reading up on the blockchain
Tweet *Updated – apologies for errors – still testing new writing apps.* There are good reads to be had in the business press this week on th...