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2 responses to “The market with no name (yet)”

1. 

   Adam Tinworth

   February 9, 2014 at 9:10 pm

   I can’t help feel that what we’re seeing is multiple gaps opening up between the remits of different traditional functions based on the new opportunities afforded by digital. Businesses still rooted in industrial-era management structure and approaches to communication (largely broadcast) can try and evolve into these spaces by devouring smaller businesses, but there’s plenty of evidence that the DNA of the prey rarely makes its way into the predator…

   In the medium term – if this change is as profound as many of us having been banging on about for years now, to the general annoyance of everyone else… ;-) – smaller, agile upstarts with a flexible mindset as to what they are as businesses will probably out-compete the good old dinosaurs, and start to define a new set of categories that won’t map well on to the old set.

   And I’ll shut up now before this becomes a blog post, not a comment.

2. 

   amayfield

   February 10, 2014 at 7:09 am

   Great comment – thanks, Adam. You’re right – there are multiple gaps and the new categories aren’t mapped yet. the newness make it challenging to articulate / categorise new approaches – but we’re getting there.