Google channels content strategy


This post is by way of a test for Blogsy – the iPad blog editor app… bear with me…

Matt Locke on “Is YouTube a TV channel?”:

There are so many competing strategies on Youtube right now that comparisons like this are not hugely revealing, but there do seem to be three kinds of channels emerging:

  • Talent-led channels – broadly music based, views driven by organic search, very few uploads
  • Broadcast-led channels – linked to existing TV shows/channels, lots of uploads, (mainly clips), views largely driven by organic search, but few subscribers
  • Youtube-native channels – lots of subscribers, lots of uploads, most traffic driven by links within the Youtube platform

It's a welcome analysis of a platform that could be said to have grown but not yet evolved and his post is worth reading in full.

The Guardian recently put Sergey Brin at number in its Media 100 as “past year has seen Google morph from being a search portal into a content and hardware company.”