Public notebook

Ridley Scott’s Life in a Day project

In case you haven’t heard, Ridley Scott is making a movie and crowdsourcing the content. It’s going to be a documentary about a day in the life of our species.

That day will be July 24th and everyone on Earth is invited to send in their own footage…

It would be easy to be cynical about the project, but it really appeals to me and so I think I’ll be joining in…

Take a look at the video above or visit the Life in a Day site.

: : The whole thing is sponsored by LG. From a professional point of view, then, I’ll be really interested to see what they make of it in terms of marketing. A badge on the poster, or will here be more interesting things going on?

Posted via email from Antony’s posterous

By Antony Mayfield

I'm Antony Mayfield - to find out more about me take a look at my LinkedIn profile (see the button on the home page). You can contact me by email at antony [dot] mayfield [at] gmail [dot] com.