One response to “Ad creative as a revenue stream? Simples”
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Selling people a part of your own advertising is a brilliant trick if you can do it… I was in New York working for two weeks in Autumn 2008, and found out about 'The Easy Button, from Staples… a shiny red button that does nothing more than say 'that was easy' when you press it. And it costs $5.
(I wrote more about it here – http://j.mp/btIWhm)
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