By me on the iCrossing Connect blog: How engagement measurement will change the world

Last Friday I presented at the NMAlive event* on Online Engagement Demysitified event, running with the hopeful title “How Engagement Measurement Will Change the World” (see slides above).

As ever, it was a good opportunity to revisit the theme of engagement measurement and think about how we talk about it at iCrossing.

We’ve effectively spent the last four years looking at how you quantify and understand the concept of engagement. It’s only with evidence and actionable analysis that the idea of connected brands, organisations in touch and in dialogue with with their customers and stakeholders online becomes real.

Read the rest at

This conference really got me thinking. This is the first of a few posts on the subject of engagement, I reckon…

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