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There are five things an organisation needs to do to make their crisis preparation social media compliant.

1. Monitor social media in real-time
2. Establish a management process that delivers a response that is quicker and more specific to the needs of social media, rather than adapted only to the needs of traditional media
3. Create an information publication platform that is optimised to spread information effectively through social networks
4. Re-purpose your existing information so that it can spread easily through social networks
5. Incorporate social media into your crisis training.