OPEN

I’d been trying to find some time to use Posterous for some time. As is often the case, the moments alone you tend to get a lot of on a long  road trip brought the opportunity. 

That and a session with Arbel Mediav, a colleague at iCrossing LA and a power user of Posterous if ever there was one. 

The incredible thing about Posterous is how it can help you reduce the complexity of multiple web presences. 

By emailing post@posterous.com with whatever message or content it will publish it for you on your Posterous page and everywhere else you’ve connected it to (I have my Flickr, Twitter, blog, FriendFeed and Delicious wired up at the moment). Or you can email wordpress@posterous.com 

Not got a Posterous account yet? You can still email content to  post@posterous.com and it will set it up for you. You just have click on a link it will send to your email later and sort out your password and other niceties. 

Arbel says he’s emailed the Posterous guys several times with ideas or requests and often found that they have already the features he wanted available. 

You can also use Posterous to easily set up Podcasts. Gosh. 

I’ll be looking for ways to use this with clients as soon as possible. I was particularly inspired by an example of using Posterous to curate content from a big community that was featured recently on For Immediate Release: an Austin, Texas newspaper used it to pool photographs from readers of one of the hottest days of the year. 

Posterous is in the best business of all when it comes to the social web – the complexity business. It makes managing the complexity easier and lets you get on with creating and doing interesting things. 

It’s taken me ages to get around to getting immersed in it – should have read this ages ago –  but very quickly I have fallen for it utterly… 

Anyway, by way of signing off, here’s a gratuitous shot of some scary LA hotel lobby art… feeding frenzy anyone?