OPEN

"Fat Wheelz Digitales (FWD) is a mini-tribe of  mountain bikers that sends small expeditions into the bosomy hills of the South Downs in Sussex every week or two and occasionally further afield to places like Surrey and all that. Some of our roughneck posse are from the digital world. Some definitely aren't."

A brilliant artcle remembering David Ogilvy and some truths about advertising…

Fascinating analysis – acknowledging the data bias – of how people share things online. Marketers are often obsessed with Facebook as a *place* to engage, rather than as a network that distrubutes useful content:

"I think there is a pinch of salt required with this because I suspect the data is Addtoany’s alone, but it makes for interesting reading. If, despite my post yesterday about Facebook’s audience numbers, you thought Facebook was a pointless place to target any marketing activity, perhaps this chart will make you think again – and do so in a way which means any message you do put out are relevant, timely and appropriate."