3 responses to “Post-Gutenberg media”
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Very interesting subject – not just for traditional media. The search for value in network or community is something I find myself increasingly talking to organisations about.
I think you are right in the view that a number of models will emerge, but rather than think of them as a spectrum I think of a hierarchy of networks and where up the hierarchy it becomes possible to extract value – presupposing that value is more likely to reside within forms of aggregation and community / network support (in most instances) rather than actual content production or network ownership.
Bottom line though is that it is still very bad news for current media organisations because the physical and intellectual write-offs required to shift to a network based model are probably too great for most individuals or organisations to make. Publish then Filter is a nice soundbite – but I think it fails to adequately capture the scale of the task!
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That’s true – it’s some advice but not all the advice you’ll need to succeed in networks.
And the challenges broadcasters and channel media face are echoed throughout all areas of commerce, politics and society.
Really like your way of describing hierarchies of networks as well, Richard – cheers.
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This is where I first kicked-off this idea – http://richardstacy.wordpress.com/2007/08/07/clusters-worms-and-facebook/ – I keep meaning to spend some more time on developing it and “drawing the diagram” – but I get the strong sense that at the bottom of the pyramid are lots and lots of very small networks or clusters (max 100 members in each network) which are no-go zones for corporate / organisational participation – but the further up the pyramid you go the more these types of opportunities open-up as clusters require forms of support to help them aggregate and coalesce. More thought / blog post required!
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